Publicis chief Arthur Sadoun criticises WPP and Omnicom strategies as Q1 growth hits 4.5%
The Publicis Groupe boss says his company will keep investing in people and capabilities rather than following rivals into cuts, buybacks and asset sales.
Home / Omnicom
The Publicis Groupe boss says his company will keep investing in people and capabilities rather than following rivals into cuts, buybacks and asset sales.
In its first results since completing the IPG deal, John Wren said talent will set Omnicom apart even as AI and offshoring reduce roles.
With the deal closed, Dentsu rumoured to be selling international assets and WPP's value collapsing, some now see Publicis and Omnicom as advertising's big two.
The New York group, now absorbed by Omnicom, finishes ahead of WPP, with Omnicom third and Publicis fourth.
The health specialist, now part of Omnicom Health, heads a list of 51 agencies, with independent PR shop The Romans in second place.