Kevin Chesters says being immune to ‘cringe’ helped him build a solo business
The strategy consultant and former agency chief strategy officer argues that fear of embarrassment costs freelancers work, and that his autism has spared him from it.
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The strategy consultant and former agency chief strategy officer argues that fear of embarrassment costs freelancers work, and that his autism has spared him from it.
Simon Lucey becomes growth director, Claire Bromley heads PR and communications and Sally Goff joins from Havas Market as marketing manager.
The latest Agency Performance Pulse finds 54% of agencies grew revenue in the six months to July, while employee costs rose at 62%.
The former Mattress Firm CMO says pitch teams bury clients in stacked frameworks, and sets out his ‘one construct rule’.
The new business consultancy, part of MAD//FEST owner The Ingenuity Group, joins Dentsu, Open Partners and McCann in the former Granada Studios building.