WARC says Gulf crisis could put $94bn of global ad growth at risk
Search, social and retail media are expected to hold up best, while linear TV, publishing and cinema face the sharpest pressure if the conflict drags on.
Speed will drive Middle East recovery after latest setback, argues MCH Global’s Uli Stanke
Uli Stanke says the Gulf has bounced back faster than elsewhere after past crises and that experiential marketing will be central to restoring confidence.
