Media Buying

Aaron DeBevoise argues the platform’s leading long-form creators deliver far stronger attention and ad performance than the rest, yet remain undervalued by advertisers.

By Digital Gossip, 22 October 2026

The chief media and digital commerce officer controls the canned water brand’s entire media budget and is moving 2027 spend lower in the funnel, towards retail media and creators.

By Digital Gossip, 21 October 2026

Zhao argues OOH’s weaknesses usually lie in how it is bought, and sets out six principles covering objectives, planning, creative, buying routes, measurement and PR.

By Digital Gossip, 15 October 2026

The Irish adtech company says the UK now makes up around 20% of revenue. Founder Fergal O’Connor argues agencies must stop selling hours and start selling judgement as AI agents take on media buying.

By Digital Gossip, 24 September 2026