Spark CMO Rachelle Sokan says AI could speed up a broken global campaign process
Rachelle Sokan argues that marketers should question how global campaigns are built before using AI to make the existing process run faster.
MaryLee Sachs says CMOs are accountable for AI brand risk they cannot control
MaryLee Sachs argues that AI governance has become a patchwork, leaving marketing responsible for a brand that sales, HR and other teams can now publish in its name.
