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Agencies

IPA research finds gap between the strategic thinking clients value and what agencies deliver

Nine in 10 brand leaders say agencies add real commercial value, but far fewer feel they get stretch and growth thinking or challenge on their briefs.

By Digital Gossip, 8 July 2026

Agencies

The Behaviours Agency’s Sue Benson named IPA chair for England and Wales

Open Partners' Gemma Longfellow succeeds Benson as IPA city head for Manchester and the North West.

By Digital Gossip, 24 February 2026

Agencies

Agency leaders react to IPA census showing 14.3% fall in creative agency jobs

Executives from Dept, Rapp, Oliver, Kepler and others debate whether AI and consolidation make further headcount cuts inevitable.

By Digital Gossip, 13 February 2026

Agencies

IPA Census shows agency headcount down 6.8%, with creative agencies down 14.3%

Jobs for under-25s fell by almost a fifth, but women now hold more than 40% of C-suite roles at IPA member agencies.

By Digital Gossip, 11 February 2026

Opinion

B2B marketing has lost influence by getting effectiveness wrong, says True’s Cos Mingides

The co-founder and head of effectiveness at True argues that the evidence on how B2B growth happens already exists, but that sales-led organisations still judge marketing on short-term activity.

By Digital Gossip, 4 February 2026