Tug says its edge comes from what it leaves out
The independent digital marketing agency argues that bespoke technology and teams free of bureaucracy matter more than off-the-shelf tools and buzzwords.
Mark Palmer argues holding company pitch dominance is bad news for advertising
Arthur Sadoun says three holding companies take 91% of the largest media pitches. Palmer sees the figure as a warning for originality, challenger thinking and the case for hiring agencies at all.
