Tug says its edge comes from what it leaves out
The independent digital marketing agency argues that bespoke technology and teams free of bureaucracy matter more than off-the-shelf tools and buzzwords.
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The independent digital marketing agency argues that bespoke technology and teams free of bureaucracy matter more than off-the-shelf tools and buzzwords.
The two companies are launching AI Visibility, and early findings suggest innovative challengers can outrank established names in product comparisons on ChatGPT, Claude, Gemini and Perplexity.
Trackers report falls of 80% to 86%, and experts link the change to brands flooding the platform with content aimed at influencing LLMs.
The partnership brings Meltwater's narrative and generative engine optimisation data into Marketbridge's go-to-market planning, with a fuller integrated product due in Q4.
Jon Williams argues marketers should measure share of model, write for citation, move early on AI ad inventory and treat third-party validation as a core asset.