Unilever’s Afke van de Klashorst warns AI content risks making brands look alike
The Unilever Personal Care executive explains how one strong idea can work across TV, creators and live events, and why generative AI risks a flood of sameness.
Guinness’s Surfer shows why AI-era creatives need restraint, says Meanwhile’s Bryn Walters
Bryn Walters, senior creative at Meanwhile, argues that now AI has made making easy, the valuable skill is waiting until there is something worth saying.
