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Rockstar’s game, tipped as the biggest entertainment launch ever, will carry no in-game ads or brand partnerships. Gaming specialists say advertisers are nervous, yet the release will dominate attention.
Activision, Omnicom Media and Amazon Ads have recreated the game’s opening level on a former car park, complete with nightly pyrotechnics, prize lockers and Twitch-controlled CCTV.
The Wrexham AFC co-chairmen make their first appearance for the motion-gaming console since it became the club’s official game console partner.
The New Belgium Brewing label has partnered with Halloween: The Game on ‘Slasher Manhunt’, a US search for real namesakes of the horror villain.
The first major work since the agency won the Sky account last summer gives the Leeds-based gaming brand a fresh platform and look.
