NHL brings Adobe AI to its 32 clubs to personalise marketing for 200m fans
The league will use Adobe’s platforms to join up fan data, content and messaging, starting modestly and with Germany an early focus ahead of games in Düsseldorf.
FanFeed launches photo-based platform to verify which fans attend live events
Founded by Logitix founder Cole Rubin, the start-up analyses phone photo metadata, with consent, to build attendance histories across sport, music and entertainment.