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Events

B2B brands urged to adopt consumer creator tactics while the market is still open

Speakers from Good Culture, The Goat Agency and LinkedIn at Cvent Connect Europe said events are the natural starting point for B2B creator partnerships.

By Digital Gossip, 26 October 2026

Martech

OpenAI’s EMEA B2B marketing head on why a famous brand still needs marketers

Leila Woodington runs a lean team without an executive assistant, uses AI to cut admin and says her most important B2B channel is meeting people in person.

By Digital Gossip, 14 October 2026

Campaigns

Larry Weber on telling GM, Arm, John Deere and SAP what business they are in

The B2B marketer, who has spent 45 years on corporate positioning, says the process starts with one question to the chief executive.

By Digital Gossip, 6 October 2026

Events

The Creative Edit brings one-day creative industries event to Aviva Studios

More than 30 brands and industry professionals will run workshops, masterclasses and demonstrations spanning fashion, beauty, film, photography and digital content in Manchester on 19 October.

By Digital Gossip, 5 October 2026

Events

Sterling Events moves Manchester hire coordinator to Leeds as hub turns one

Andy Gledhill joins the Leeds team as the event specialist’s Yorkshire base marks a first year that included more than 250 events in the county.

By Digital Gossip, 30 September 2026

Opinion

Events

B2B brands urged to adopt consumer creator tactics while the market is still open

OpenAI’s EMEA B2B marketing head on why a famous brand still needs marketers

Larry Weber on telling GM, Arm, John Deere and SAP what business they are in

The Creative Edit brings one-day creative industries event to Aviva Studios

Sterling Events moves Manchester hire coordinator to Leeds as hub turns one

Real-life experiences are now the key to brand trust, says Collaborate’s Chris Ambidge

Jack Morton’s Dan Rhodes says brand experiences should be designed to gather insight

Publishers must take back control from Big Tech, says The Digital Voice’s Julia Linehan

Riot House to deliver launch event for £165m Manchester build-to-rent scheme The Fairfax

Lucy Meacock, Ian Puleston-Davies and Sam Dixon to judge World Town Crier Tournament in Chester

Live events build the trust AI content cannot, says George P. Johnson’s Sophie Taylor

Tracy De Groose on turning 162-year-old William Reed into an intelligence business