Lindt’s Jaideep Pamani says brands should resist the pressure to keep reinventing
The Lindt & Sprüngli marketing director argues that clarity, consistency and distinctive brand assets build more lasting value than constant novelty.
Ehrenberg-Bass scientists say M&M’s must adapt after ASA mascot warning
Dr Rachel Fuller and Dr Kirsten Victory argue that restrictions on less healthy food advertising also hit brands’ shopping assets, not just their branding.
