Invisible Stuff’s Sienne Veit says AI matters only when it solves a real problem
Invisible Stuff’s founder, who is leading a digital experience awards jury, expects AI to become infrastructure and wants work judged on usefulness.
Microsoft’s Mascha Driessen says AI transformation is a human change, not a tech one
The regional vice president urges brands to start with the customer problem and prepare for a shift from ‘type, scroll and compare’ to ‘ask and get’.
