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Milne argues that even a one-point rise in consent can add meaningful commerce media value, and that the proposed Digital Omnibus gives EU-facing brands a reason to act now.
The global head of commerce solutions argues that discounting, vanity metrics and black-box AI are quietly costing brands growth.
Aden Hepburn argues that consented ACR data could make television part of a joined-up customer journey, but only if viewers understand and value the exchange.
Lutenski argues that encryption proves a vendor cannot see client data, but says nothing about whose interests shape its roadmap once a holding company owns it.
The retailer's retail media lead says Costco has stripped its adtech stack 'down to the studs' and that the sector's future depends on infrastructure, privacy and accountability.
