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Influencer specialists from Panasonic, Lucky Saint, Revlon Professional and Charlotte Tilbury Beauty joined creators at a Gifta event to discuss how product gifting has changed and where it ends and advertising begins.
Rockstar’s game, tipped as the biggest entertainment launch ever, will carry no in-game ads or brand partnerships. Gaming specialists say advertisers are nervous, yet the release will dominate attention.
Aaron DeBevoise argues the platform’s leading long-form creators deliver far stronger attention and ad performance than the rest, yet remain undervalued by advertisers.
The Eurythmics co-founder talks about creative conviction, why brands should commission original music and the artist-first model behind his new company.
Speakers in Miami said brands are now expected to make entertainment rather than buy media around it, and set out practical advice on creators, vertical drama and mobile-first storytelling.
