Prose on Pixels’ Paul Ward on ‘joyful creative excellence’ and the Vermeer.ai platform
Havas’s content network says craft at scale, a borderless studio model and its own AI stack set it apart from high-volume content factories.
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Havas’s content network says craft at scale, a borderless studio model and its own AI stack set it apart from high-volume content factories.
The former Channel 4 creative, interviewed by Julie Seal, says the hard part of AI video is knowing what to make, and that the tools are opening up production to smaller brands.
The former D&AD president, who started out in the Ogilvy mailroom, talks about his new creative studio, the people who shaped him and why too many brands annoy their audiences.
Bosses from PMG, Park & Battery, Serviceplan Group UK, Stink Studios, City Studios and others split over whether the word ‘agency’ still fits.
The former WPP designer will build a team to deliver AI and hybrid production for brands and advertisers.