ITG’s David Bateman Williams urges teams to judge AI by customer outcomes
Inspired Thinking Group’s head of image creation says brands should start with the customer problem, not the technology.
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Inspired Thinking Group’s head of image creation says brands should start with the customer problem, not the technology.
Havas’s content network says craft at scale, a borderless studio model and its own AI stack set it apart from high-volume content factories.
In his Adobe Summit keynote, the chair and chief executive said control, consistency and proprietary data will decide which brands stand out as AI floods the market with content.
The Leeds agency shot the Pokémon 30th anniversary product content at a local skatepark and school, for use in more than 20 markets.
The social-first production house, with studios in London and York, aims to cut the slow approval cycles of traditional agency models.