Connected TV

At Netflix's first UK Upfront, its global advertising chief set out plans to win digital budgets as well as TV money, expand the ad tier to nine more EMEA markets and grow live events.

By Digital Gossip, 24 September 2026

The first US retailer to run sponsored product ads barely mentioned the format at its 2026 showcase, a shift that says much about where retail media is heading.

By Digital Gossip, 24 September 2026

The launch at the IAB’s first Creatorfronts came as Spotter, The Try Guys, Liquid IV and Dentsu made the case for long-form creator content on the biggest screen.

By Digital Gossip, 16 September 2026

Scan rates on connected TV have fallen to 0.004%, and the System1 growth lead argues that chasing instant sales undermines advertising’s main job of building brands.

By Digital Gossip, 16 September 2026