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As the UK’s new prime minister prepares to face parliament, marketers from Tommy, The Behaviours Agency, Propellernet and Serviceplan Public Affairs assess who communicates best.
The communications chief for the Americas warns against both rushed statements and slow sign-off, and urges PR teams to invest in tools for generative engine optimisation.
The global communications lead argues that playing it safe is the riskier bet and that comms should be involved before decisions are made.
The firm’s Expected Cliché tracker analysed 386 press conferences in six languages and found Didier Deschamps the most direct communicator.
The growth marketing agency is bringing its brand communications in-house for the first time.
