AI is changing marketing faster than the industry is adapting, says Rival’s Eric Fulwiler
Reporting back from the ANA Masters in Orlando, Fulwiler argues that CMOs are still focused on AI efficiency while a second, more disruptive wave approaches.
Marketers struggle to prove value as AI and commerce break up the funnel
Leaders from Home Depot, Salesforce, Royal Canin, Adobe, Edelman and H&M discuss measurement in the second episode of the documentary series The Great Marketing Makeover.
