Skoda UK’s Kirsten Stagg on busting EV myths and the brand-performance divide
The marketing director explains how Skoda is courting hesitant electric car buyers, why EV customers are open to new brands and why brand work must perform too.
Bloom & Wild CMO Charlotte Langley says brands no longer own their brands
The online florist’s marketing chief discusses sharing control with creators, the Thoughtful Marketing movement and the decision to drop red roses at Valentine’s Day.
