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Rob Meyerson argues that large language models are confidently restating pseudoscience such as colour psychology and brand archetypes, and that the branding industry must challenge it.
The two agencies will work with Antony Gormley on a single customer-facing brand covering rail, buses, Metro, ferry, cycling, walking and wheeling.
The Huddersfield and Leeds brand and digital consultancy has hired the designer behind projects for Nike and adidas, with founder Oliver Smith stepping back from creative leadership after 12 years.
The London-headquartered agency consultancy will base Born Ugly at its Manchester hub with Human Magic, though the agency will retain a Leeds presence.
Sessions at the Ohio event covered JobsOhio’s rebrand, a six-week brand portfolio overhaul for ADS and why language models may favour human-written copy.
