Squishmallows marketing chief prepares brand for Amazon MGM feature film
Michelle Wong, who leads global marketing at owner Jazwares, says marketing must be involved early as the billion-dollar plush toy franchise heads for the cinema.
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Michelle Wong, who leads global marketing at owner Jazwares, says marketing must be involved early as the billion-dollar plush toy franchise heads for the cinema.
Twins Taylor Capuano and Casey Sarai, whose nipple cover business grossed more than $100m in three years, are premiering 'Viral: The New American Dream' as Cakes Media launches.
The resale platform’s branded entertainment format follows households in seven countries and uses AI dubbing and lip-sync so one set of stories can run across eight markets.
Made by Baby Teeth and directed by Tom Kingsley, ‘Finding Jamie While He’s Finding Himself’ was shot at the Oliver family home, with Oliver keeping the IP.
Mark Palmer, founder of Maverick Planet, argues that Rockstar’s extended look at Grand Theft Auto 6 on Netflix shows how far marketers have underestimated gaming. He calls the approach ‘vacuumtainment’.