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The Maverick Planet founder cites Thames Water, British Airways, Virgin Media, Meta and Lloyds as he argues that the ASA should let the public decide on such campaigns.
At Advertising Week New York, the agency's global chief solutions architect argued that creative care must reach neglected media and that AI puts more weight on human judgement.
Adam Troyak of WPP Enterprise Solutions argues that deciding what to remember about customers, and what to leave alone, will protect brands from being bypassed in agentic commerce.
Drawing on a dinner with marketers from Aston Martin, Amazon, Nike and others, he argues that people trust what they experience in person.
Henderson argues financial services firms should earn optimism through conduct, clarity and capability rather than treating it as a campaign message.
