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Brand Building

Agencies

LexisNexis’ Matthew Leopold warns marketers against confusing activity with progress

The head of brand and communications says AI-generated volume is no substitute for judgment, and that measurable does not mean meaningful.

By Digital Gossip, 22 October 2026

Opinion

Meta’s new brand ad products repackage old TV buying, argues Mark Ritson

Ritson says Ads Super Burst, First Impression Ads and Reels Trending Ads will work for the same reasons television did, after years in which Meta told marketers TV was finished.

By Digital Gossip, 19 October 2026

Opinion

Sian Conway-Wood questions whether Oat Cult’s acclaimed ads are building a business

The overnight oats brand’s surreal Tiramisu film won industry praise, but she argues it needs a creative system and commercial discipline to turn attention into lasting value.

By Digital Gossip, 15 October 2026

Opinion

Propellernet’s Ryan Zhao on buying out-of-home for attention

Zhao argues OOH’s weaknesses usually lie in how it is bought, and sets out six principles covering objectives, planning, creative, buying routes, measurement and PR.

By Digital Gossip, 15 October 2026

Events

Advertising Week New York exposes split between efficiency and long-term brand building

Marketers showed off AI agents and closed-loop measurement, while others defended creative risk, creators and investments that take years to pay back.

By Digital Gossip, 13 October 2026

Agencies

Brand Building

LexisNexis’ Matthew Leopold warns marketers against confusing activity with progress

Meta’s new brand ad products repackage old TV buying, argues Mark Ritson

Sian Conway-Wood questions whether Oat Cult’s acclaimed ads are building a business

Propellernet’s Ryan Zhao on buying out-of-home for attention

Advertising Week New York exposes split between efficiency and long-term brand building

SHADOW’s Brad Zeifman says a brand’s promise should steer commercial decisions

Eight lessons for marketers on AI, measurement, creators and the CMO’s role

Oura’s Andrew Clark says friction is a design tool and backs direct mail for 2026

S&P Global CMO Francesco Federico says AI offers options but people make the choice

Cos Mingides says Bain’s new metric shows B2B buying is about surviving elimination

Sian Conway-Wood says D2C coffee brands need cult status to survive

MiniMBA alumni say short-term pressure is the biggest barrier to good marketing