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Kiri Masters argues that Amazon’s annual ads event leaned back towards self-serve sellers, and that advertisers cared most about a tool for collecting customer reviews.
Wesley ter Haar of Monks argues that brands must make price, stock and terms readable by machines as agents such as Meta’s Muse take on more buying decisions.
The Yorkshire Amazon agency has added a senior commercial hire as it aims to speed up growth and win more clients.
Gammell argues brands should organise around the customer journey rather than channels, with one brief, one accountable lead and one measurement framework.
The commerce media columnist expects little lost spend for Amazon if the claims stand, but says rival retail media networks now have an opening on auction transparency.
