PUMA’s Ivan Dashkov says brands must design an ‘agent journey’ for AI shoppers
The sportswear brand’s director of emerging marketing technology wants AI used to grow the business, not only to cut costs.
Ulta Beauty CMO says AI agents will make the store experience matter more
Kelly Mahoney explains how the US beauty retailer is writing content for AI prompts while giving store associates a bigger role in helping customers choose and try products.
