AI is changing marketing faster than the industry is adapting, says Rival’s Eric Fulwiler
Reporting back from the ANA Masters in Orlando, Fulwiler argues that CMOs are still focused on AI efficiency while a second, more disruptive wave approaches.
Advertising Week panel makes the case for unlikely marketing partnerships
Leaders from B2B data, beauty influence and creative agencies argued that audience insight and friction between collaborators can turn odd pairings into better work.
