Ben Cohen says he is confident of winning Ben & Jerry’s lawsuit against Magnum
The co-founder vows to keep campaigning for the ice-cream brand's independence as a petition demanding its sale passes 200,000 signatures.
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The co-founder vows to keep campaigning for the ice-cream brand's independence as a petition demanding its sale passes 200,000 signatures.
ShaNiece Pyles sets out how the beauty brand, owned by Unilever, is restructuring its creative, giving creators looser briefs and keeping AI away from core creative decisions.
Marketers showed off AI agents and closed-loop measurement, while others defended creative risk, creators and investments that take years to pay back.
At Advertising Week New York, the agency's global chief solutions architect argued that creative care must reach neglected media and that AI puts more weight on human judgement.
Leaders from B2B data, beauty influence and creative agencies argued that audience insight and friction between collaborators can turn odd pairings into better work.