Gopuff’s ad chief explains why it handed onsite adtech to rival Instacart
Kiri Masters argues that Gopuff has identified what really sets it apart, and that its own onsite ad stack was not it.
Buymedia more than doubles revenue a year after Manchester launch
The Irish adtech company says the UK now makes up around 20% of revenue. Founder Fergal O’Connor argues agencies must stop selling hours and start selling judgement as AI agents take on media buying.
