ASOS launches its first dedicated Christmas partywear and gifting campaign
Styled by Law Roach, the campaign sees Ziwe and Farron Clark help three callers with festive style dilemmas.
ASOS has launched its first campaign dedicated to Christmas partywear and gifting, styled by its Stylist in Residence, Law Roach.
In it, Ziwe and ASOS Marketing Insider Farron Clark answer the phone to Harry Collett, Toni Brattin and Olivia Neill, who each bring a style problem.
Harry needs an outfit for meeting the parents of someone he is seeing, though the relationship is not quite official. Toni needs a look for a major event in London, while Olivia is trying to find a present for a sister who is impossible to buy for.
It launched on 11 November on digital, social and editorial channels, backed by a curated winter edit for customers’ own seasonal dilemmas. The edit spans ASOS DESIGN, ARRANGE and Topshop as well as partner brands such as Levi’s, Mango and Polo Ralph Lauren.
Roach said: “I’ve always believed in the power of fashion to give you confidence in how you show up. We all have those moments when we’re getting ready and just don’t know what to wear. To have the opportunity to help people work through those style dilemmas and find something that makes them feel good, that’s incredibly rewarding.”
The campaign was created with creative agency Baron & Baron and photographed by Nicolas Kantor, with the film made by Talia Collis and Peter Bishop.
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