Pearson, DoorDash and Mondi Group take Grand Prix honours at B2B Awards in Miami

Pearson won one of three Grand Prix awards on the first night of the B2B Awards in Miami, with the other two going to Quietly for DoorDash and to True for Mondi Group. The ceremony was held as part of a B2B marketing festival in the city.

The ceremony at Cervecería La Tropical, in the city’s Wynwood arts district, revealed the winners of the Industry and Go to Market categories. It was the first of two award nights and recognised work covering brand building, demand generation, technology, thought leadership and sector-specific marketing.

Stein, Lesniak Swann, Unisys and Carhartt were among the evening’s other big winners. Musician Dave Stewart entertained guests with his own breakdown of his hit Sweet Dreams (Are Made of This) while mixing martinis.

Grand Prix and President’s Awards

Pearson’s ‘See Yourself Bigger’ won the Industry Grand Prix and was also a Gold winner in Education and Training.

Judges handed out two Grand Prix trophies in the Go to Market awards. Quietly won for Turning food into a workplace strategy with DoorDash for Business. The work also took Gold for Digital Content Program.

True collected the second for Mondi Group’s ‘Change a Product’s Life Today’. The campaign also won the Limited Budget category and two further Industry Golds.

VSA Partners received the Industry President’s Award for ‘FactSet × Fluent in Finance’. That work also won the Finance – Fintech, Financial Software & Data Gold. Stein’s work with Mack Trucks earned it the Go to Market President’s Award.

Agencies, brands and leaders of the year

The overall titles are decided by reviewing results across each awards track, combined with the editorial judgement of the organiser’s senior team.

Stein was named Industry Agency of the Year. It also won Gold for its Mack Trucks work in Automotive and for Kemin Pet Food & Rendering in Animal Health, plus Gold in Go to Market Social Media with ‘Mack Hotel: Where Comfort Meets the Road’.

Go to Market Agency of the Year went to Lesniak Swann. The agency’s BMI Redland campaign, ‘Together, It Means More’, was a double Gold winner, in Industry Construction / Building and in Go to Market Integrated Campaign under $0.5m, and its Promat by Etex work won Gold for Thought Leadership.

Teresa Poggenpohl won Industry B2B Marketing Leader of the Year, and Unisys was named Go to Market Brand of the Year. The technology company also won Golds for Use of Martech for Demand Generation, ABM Campaign and Out of Home.

Carhartt was Industry Brand of the Year, while Mower’s ‘The Next Responders’ for the brand won Gold in the Industry Limited Budget category.

In the individual awards, Addleshaw Goddard’s Jamie Harley was named Go to Market B2B Comms Leader of the Year, EssenceMediacom’s Samantha Nobes won Go to Market B2B Leader of the Year, and EY’s Simon Meyer took Go to Market B2B Tech Leader of the Year.

Among emerging talent, Trevor De Gorter of Tubi won Gold for Industry Rising Star and Tiiso McGinty of The Imaginarium took Silver for Go to Market Rising Star.

Other Gold winners

Land O'Lakes won Industry Gold with ‘Reimagining Rural America in Agribusiness’, as did Greenpark, in Food and Drink, with ‘Unilever Food Solutions’ Chefluencers’ and Sumsub with ‘What The Fraud Program in Cybersecurity’.

Other Industry winners included Creative Business Company’s Energy and Utilities work for Schneider Electric, Transmission’s ‘Performance Unplugged in Technology’ for Qualcomm and Fight or Flight’s ‘Peanut Butter Pay in HR & Recruitment’ for Payscale.

In Go to Market, Sagility won Gold for AI Transformation and Intercept won AI-powered Campaign with Agents of change for HP. ‘Flourish in the City’ earned Addleshaw Goddard Gold for Brand to Demand Integration, while The MX Group won the Integrated Campaign over $2.5m category with its ‘It’s Possible’ campaign for Okta.

Fight or Flight also won Media Relations Gold with Lightspeed’s Sticky Menus. Enthuse was recognised for sales enablement work for Diageo, and JCDecaux UK’s Digital Changemakers won the Podcast category.

Judging took place in Miami on Sunday, when industry leaders assessed and debated the entries. ANA chairman Dean Aragón chaired the awards overall, with Mastercard’s Lisa Maxwell as Industry president and State Street Investment Management’s John Brockelman as Go to Market president.

The second night, on Tuesday 10 November, is dedicated to the Effectiveness and Creative Aces Awards.