OpinionWorld Cup’s ‘Great American Sleepover’ shows brands the value of being useful, says 160over90’s Victoria AndersonBy Digital Gossip, 7 August 2026
CampaignsAgency creatives on what makes a mascot work, from Duolingo’s Duo to Kevin the CarrotBy Digital Gossip, 1 July 2026
Opinion160over90’s Tim Vola says the industry has underestimated the 2026 World CupBy Digital Gossip, 11 June 2026
Agencies160over90’s Jody Friedericks says brands should create culture rather than chase itBy Digital Gossip, 13 April 2026
AgenciesPublicis buys sports agency 160over90 and partners with WME GroupBy Digital Gossip, 2 April 2026
OpinionFashion builds cult status and sport scales it, argues 160over90’s Roxy NucuBy Digital Gossip, 27 February 2026
CampaignsHow smaller brands can compete in a big year for sports marketingBy Digital Gossip, 26 February 2026
AgenciesAgency leaders say sports marketing has shifted from sponsorship to fandomBy Digital Gossip, 20 February 2026
